What Is Freight Matching?
In the trucking industry, there are always the brokers and the carriers. The role of the broker is to look for a freight and match that freight with trucks. After that the trucks will then carry the freight to destination. It sounds pretty simple. However, the difficult part in that process has always been linking those people with the freight to those with the trucks.
In earlier times, brokers and carriers often developed one-on-one relationship with each other, later these relationship help them built a business network. The brokers can be rest assured that the carriers in their network could be trusted to pick up and deliver the freight safely and on time. While the carriers also knew that they would get paid for their work. That is to say, these type of networks proved to be effective because they have trust with each other. Brokers and carriers did their business in person, over the phone and later on by fax and e-mail. This method of doing business is effective but it takes lots of time, and especially money.
Then, here comes the Internet. Later, people use the Internet to acquire information, purchase and sell items and services online. Doing business online save a lot of time. Before long, loadboards were developed. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. With loadboards, companies could quickly grow their businesses and their network while saving money and time.
Loadboards gradually become popular, however negative issues also emerged. A lot of users coming from all over are connecting that it later became difficult for the companies to know who they are dealing with. Brokers began to worry that their freight would not get delivered safely to their destination. The carriers also worried that they might not receive the right pay for their job. People were not sure anymore if they were working with companies they could trust. The social media apps such as Twitter, Facebook, Instagram, and YouTube started letting people use the ability of the internet to connect with other people while maintaining the capacity to develop and grow trusted network of friends, colleagues, and business partners.
What happens if you combine both the powerful loadboard technology and integrate social media components? The result is a system that will allow users to make their own community of trusted networks.
The new world of Freight Matching Communities then arise. Freight matching communities incorporates the capacity of freight matching technology with the benefits of a social networking.
Like a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community which they can set up using the carriers and brokers they know and relied on.
If ever the user is unable to find a match in their exclusive community, then the posting will be available to the other members of the Community. If the posting still does not find a match, it will then become available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next popular thing of loadboard technology.
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