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Guidelines for Selecting an SMS Marketing Service

As of 2016, most countries around the world had a mobile subscription rate of over 50%. Many of the western economies have recorded a subscription rate way above the 50 percent mark. Ending campaigns to your customers using text marketing services is therefore very easy. 95% of recipients of this messages open them making it a very effective marketing technique. The reason why the use of SMS marketing service has risen in recent years is that is has been supported by the growth in mobile subscription experienced in most countries. The many numbers of sext marketing services in the market makes it hard for many companies to find the best service provider. Below are the guidelines for selecting the best text marketing service.

The routes used by the service provider to send out your message is the first thing that you should consider when selecting a text marketing service to work with. Some routes can have a negative impact on your business. It is therefore important to consider the routes used by the service provider to send out the tests. There are two channels that the service provider can use to send messages. The use of legitimate mobile networks is one of the routes that can be used. This is the best route as it provides you with the best rates for your texts. The other route is where the service provider attempts to avoid paying connection fees by bouncing your text from one network to another. The intended recipient may never get this SMS, and hence this route may have negative effects on your business. And if it does reach the recipient, it takes very long.

Another factor that you should consider is the quality of the customer service of a text marketing service. Most text marketing services are self-service. his means that you have to everything involved in sending out your message. It is important to choose a service provider with a simple platform. This will help you to avoid having to go through the learning process of how to use the platform. You will waste a lot of time trying to understand how to use a complex platform. It is also important to choose a text marketing service with guides. This will give you the necessary information on how various features on the platform are used.

Make sure to consider the cost of working the service provider. Compare the costs of working with different service providers before you decide the service to use. Competent SMS marketing service provider will offer you a free subscription to allow you to assess their quality. You will be able to get the service provider charging the most reasonable price by comparing the prices of different SMS marketing services. Before you choose a text marketing service to work with, it is vital that you conduct your research on the pricing of the service.

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